11 Jun 2015
mobile-video-consumption-IAB-study-2015

With more and more consumers upgrading to higher-quality mobile devices, we could always expect to see more video consumption on those smartphones and tablets. And that seems to be the case as a new study from the IAB confirms that 35% of viewers are watching more video on their smartphones…

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10 Jun 2015

The Internet can be a harsh place; if someone isn’t interested in you, they don’t let you down easy or sugarcoat to save your feelings. They simply click away, sometimes mid-conversation, sometimes before you’ve even gotten more than a few words out. And worse, you can’t even ask them…

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09 Jun 2015
selfie-shootout-top-youtube-ad-of-past-10-years-759x500

The Top Five Favorite YouTube Video Ads Ever According to the ad makers, brand shapers, copywriters, and coders who responded to the AdWords Agency Blog’s invitation to cast their ballots, the favorite YouTube video ad of the past 10 years was Turkish Airlines’ “Kobe vs. Messi: The Selfie Shootout.”…

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29 May 2015
upload-desktop-video-to-instagram-1000x600

One limitation for video uploads to Instagram is that editing the video content on your phone prior to loading it is usually a bit of a pain. There are some programs that can help you but nothing that replaces an NLE (non-linear editing system). This can lead to some…

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28 May 2015
chipotle-scarecrow

The online video space is like one giant, crowded bar and all anyone wants to do is watch the “big game”. That’s the space we’re dealing with today. It’s noisy, there are plenty of distractions and you’ve got to find a way to rise above it all and capture…

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30 Mar 2015
mrwideo_1isntenough-01

1.8 Million Words. That’s the value of one minute of video, according to a study by Forrester Research. Grossly outnumbering the “a picture is worth a thousand words” count, the statistic is reason enough to create a video to boost engagement. So all that’s left is posting and waiting…

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30 Mar 2015

When you’re in a great brainstorm meeting and the creative juices are flowing, it’s easy to get carried away. Before you know it, you’re pitching ideas about cats in tuxedos and wondering if there’s any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in…

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30 Mar 2015

A solid idea is the essential foundation of a great infographic. While this may sound obvious, it is the most common mistake made by companies developing infographics today, leading to a slew of poorly thought-out visual disasters. I aim to spotlight a few of these pitfalls, to help you…

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14 Mar 2015
how-to-delete-facebook-account

I was speaking with a potential client recently about which social media platforms would be most suitable for her company based on their goals, resources etc. I mentioned to her that with Facebook, organic reach is a thing of the past and that as a B2B type business she…

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13 Mar 2015
facebook-newsfeed

Facebook’s algorithm is like #TheDress—it’s confusing, constantly changing, and divisive. Still, all hope is not lost. A recent study from Socialbakers sheds new light on the enigmatic topic. Looking at data from 670,000 Facebook posts made by 4,445 brands between October 2014 and February 2015, Socialbakers found that native…

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