11 Jun 2015
mobile-video-consumption-IAB-study-2015

With more and more consumers upgrading to higher-quality mobile devices, we could always expect to see more video consumption on those smartphones and tablets. And that seems to be the case as a new study from the IAB confirms that 35% of viewers are watching more video on their smartphones…

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30 Mar 2015
mrwideo_1isntenough-01

1.8 Million Words. That’s the value of one minute of video, according to a study by Forrester Research. Grossly outnumbering the “a picture is worth a thousand words” count, the statistic is reason enough to create a video to boost engagement. So all that’s left is posting and waiting…

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30 Mar 2015

When you’re in a great brainstorm meeting and the creative juices are flowing, it’s easy to get carried away. Before you know it, you’re pitching ideas about cats in tuxedos and wondering if there’s any room in your video budget for a Michael Bay-style explosion. And while that all sounds great in…

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12 Jan 2015
MobileVideo_250

If you are already working with ENGAGE, then you’ll already be aware that incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study based on…

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05 Jan 2015
RoadMap

Here at Engage it’s our mission to advance the use of visual content to help brands communicate and engage in an online world. This is a seemingly new idea here in Trinidad and  Tobago and so we find that a lot of people still need help with the basics. Even…

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