13 Dec 2014
Wasting-Time

Marketers in Trinidad & Tobago and the Caribbean have been increasingly turning to social networks Facebook and Twitter in an attempt to start “conversations” and “relationships” with consumers. According to research firm Forrester, they might be wasting their time and money doing so. “You don’t really have a social…

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12 Dec 2014
Missed Opportunities

    Friendster Could’ve: Scaled into the social networking stratosphere Never mind that Friendster is still inexplicably popular in the Philippines, the social network’s founders must cry every time they see a news story that mentions the words “Zuckerberg” and “billions.” Back in 2002, this proto-Facebook had friending and…

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11 Dec 2014
content_marketing_compendium

In the course of talking with brands in Trinidad and Tobago, the number one questions that keeps coming up is what is content marketing? Why is it important? Who should care? What should they do about it? So here is my attempt at answering those basic questions. WHO NEEDS…

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