14 Mar 2015
how-to-delete-facebook-account

I was speaking with a potential client recently about which social media platforms would be most suitable for her company based on their goals, resources etc. I mentioned to her that with Facebook, organic reach is a thing of the past and that as a B2B type business she…

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13 Mar 2015
facebook-newsfeed

Facebook’s algorithm is like #TheDress—it’s confusing, constantly changing, and divisive. Still, all hope is not lost. A recent study from Socialbakers sheds new light on the enigmatic topic. Looking at data from 670,000 Facebook posts made by 4,445 brands between October 2014 and February 2015, Socialbakers found that native…

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13 Dec 2014
Wasting-Time

Marketers in Trinidad & Tobago and the Caribbean have been increasingly turning to social networks Facebook and Twitter in an attempt to start “conversations” and “relationships” with consumers. According to research firm Forrester, they might be wasting their time and money doing so. “You don’t really have a social…

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