10 Jun 2015

The Internet can be a harsh place; if someone isn’t interested in you, they don’t let you down easy or sugarcoat to save your feelings. They simply click away, sometimes mid-conversation, sometimes before you’ve even gotten more than a few words out. And worse, you can’t even ask them…

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13 Mar 2015
facebook-newsfeed

Facebook’s algorithm is like #TheDress—it’s confusing, constantly changing, and divisive. Still, all hope is not lost. A recent study from Socialbakers sheds new light on the enigmatic topic. Looking at data from 670,000 Facebook posts made by 4,445 brands between October 2014 and February 2015, Socialbakers found that native…

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12 Mar 2015
Hero-hub-hygiene

YouTube is the second-largest search engine in the world and has over one billion unique visitors each month, but it’s underutilized by brands, particularly here in Trinidad and Tobago. When I compared the top five brands on YouTube and Facebook, the engagement was 20x greater in favor of YouTube. In…

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