12 Mar 2015
Hero-hub-hygiene

YouTube is the second-largest search engine in the world and has over one billion unique visitors each month, but it’s underutilized by brands, particularly here in Trinidad and Tobago. When I compared the top five brands on YouTube and Facebook, the engagement was 20x greater in favor of YouTube. In…

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12 Jan 2015
MobileVideo_250

If you are already working with ENGAGE, then you’ll already be aware that incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study based on…

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05 Jan 2015
RoadMap

Here at Engage it’s our mission to advance the use of visual content to help brands communicate and engage in an online world. This is a seemingly new idea here in Trinidad and  Tobago and so we find that a lot of people still need help with the basics. Even…

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13 Dec 2014
Wasting-Time

Marketers in Trinidad & Tobago and the Caribbean have been increasingly turning to social networks Facebook and Twitter in an attempt to start “conversations” and “relationships” with consumers. According to research firm Forrester, they might be wasting their time and money doing so. “You don’t really have a social…

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12 Dec 2014
Missed Opportunities

    Friendster Could’ve: Scaled into the social networking stratosphere Never mind that Friendster is still inexplicably popular in the Philippines, the social network’s founders must cry every time they see a news story that mentions the words “Zuckerberg” and “billions.” Back in 2002, this proto-Facebook had friending and…

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11 Dec 2014
content_marketing_compendium

In the course of talking with brands in Trinidad and Tobago, the number one questions that keeps coming up is what is content marketing? Why is it important? Who should care? What should they do about it? So here is my attempt at answering those basic questions. WHO NEEDS…

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